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The Ladies Wine & Design - Bologna project was born from the international format conceived by the world-renowned designer Jessica Walsh, of the Sagmeister & Walsh studio, a network of creatives that continues to grow with the common goal of primacy in the creative sector.

Starting from New York City, Ladies Wine & Design is now present in more than 200 cities in the world, including Bologna.

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THE FRIED AIR'S TEAM

LAURA
Graphic Designer

ELENA
Project Manager

VALENTINA
Graphic Designer

LARA
Set Designer

DENISE
Communication Design student

ROSA
Stylist Specialist

ELEONORA
Graphic Web Designer

LAURA
Copywriter



What Design Really Is?
FRIED AIR?

We had the opportunity to took part at the BDW Bologna Design Week, with the request to represent the design processes.

Our project wants to value the importance and need of design, creating a storytelling of the design processes in a non conventional, theatrical and witty manner.

THE BRIEF

Show the different phases of a design project.

THE IDEA

What if the product does not exist? Creation of a non-product: a package of polystyrene chips.

NAMING & COLOR

"Fried Air" and the crossed "zero" give the idea if emptiness and nothingness.
Why the blue color? Blue light has a shorter wave length than all other colors and is the only one that is diffused by the gaseous molecules that make up the Earth's atmosphere.

SHOOTING

We have created a shooting to contextualize the product and make it desirable.

PACK

We thought about the packaging of the product in order to arouse the curiosity of the public: a simple blue and white package.

You can download the phases of our project also in pdf format!


DOWNLOAD PDF

EXHIBITION

We have exhibited this project in Luogocomune, creating a suggestive atmosphere playing with lights and colors.

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